PRIVACY NOTICE

Last updated on February 26, 2025

This Privacy Notice describes the information collection, use, retention and sharing practices of BET Investments, Inc. and its affiliates and subsidiaries (“BET Investments”, “we”, “us”, “our”) when you interact with us online through this website or other websites that link to this Privacy Notice (collectively, the “Websites”).

As used in this Privacy Notice, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you.

PERSONAL INFORMATION WE COLLECT, WHY AND FOR HOW LONG

We collect personal information as you engage with our Websites, including when you:

     

       

        • Schedule a tour. When you schedule a tour, we collect, from you, your personal identifiers (name, email address, phone number), move-in date, selected unit, and any additional information you choose to include in your message. We use this information to communicate with you and to schedule your tour.

         

          • Interact with us on social media. When you interact with our social media pages on social networking websites, such as Facebook and Instagram (Meta), X, LinkedIn, and YouTube (each a “Social Media Page” and collectively, “Social Media Pages”), we collect basic engagement metrics and use it to tailor content and marketing and use it to improve user experience as set forth in this section. Please note that we do not control the use or storage of the information that you have posted to any social networking websites. This information is collected and processed by the social networking websites for their own purposes, including marketing. For more information on how Facebook, X, LinkedIn, Instagram, and YouTube use your personal information, please see Facebook’s Privacy Policy, X’s Privacy Policy, LinkedIn’s Privacy Policy, Instagram’s Privacy Policy, and YouTube’s Privacy Policy.

           

            • Social Media Pages. When interacting with our Social Media Pages, we collect, from you, your personal identifiers (first and last name) and visual information (photograph (i.e., profile picture)), as well as any information that you provide when interacting with our Social Media Pages (e.g., commenting, sharing, and rating). We use this information to advertise our products, for events and invitations, and to communicate with users via the contribution and comment function. Because our Social Media Pages are publicly accessible, when you use them to interact with other users, for example by posting, leaving comments or liking or sharing posts, any personal information that you post in them or provide when registering can be viewed by others or used by them as they see fit. The content posted on our Social Media Pages or other public areas of social networking websites can be deleted in the same way as other content that you have created.

             

              • Community Management. We collect, from you, your contact, including “likes”, shares, messages and other interactions with the content, in order to analyze and evaluate how our content is perceived, to learn from it, and to improve our public relations efforts.

               

                • Page Insights. When you visit our Social Media Page, the applicable Social Network records your IP address and other information about your usage behavior on our Social Media Page. The Social Network collects this information through trackers in the browser of your device or via the advertising ID (IDFA from Apple or GAID from Google), when you open the Social Network app through your mobile device (e.g., smartphone or tablet). The Social Network uses this information to provide us with statistical evaluations of the use of our Social Media Page. We receive this information directly from Social Network, in the form of aggregated data and anonymous statistics regarding certain data points, such as: age; gender; city/country; device; inquiries from fans about other Social Media Pages; region and language settings of the users; proportion of men and women; the number of people reached; clicks on posts, “likes” and reactions; comments and shared content; and total video views. We use this information to analyze and improve the advertising campaigns we conduct through our Social Media Pages. We do not collect or process any other personal information in connection with Social Network “Page Insights” function.

              We do not retain this information independently. For information on data protection and the storage period on the Social Network in relation to its Insights function, see the Social Network privacy policy linked above. It has been contractually agreed with the Social Network that the Social Network is responsible for providing you with information about the processing for Page Insights.

                 

                  • Information Processed Solely by Social Networks. We do not know how the Social Networks use personal information for their own purposes, how long the personal information is stored on the Social Networks or whether the Social Networks’ data is passed on to third parties. If you are currently logged in to a Social Network as a user, the Social Network automatically collects, through trackers on your device, your Social Network ID or a link between the Social Network ID and the advertising ID (IDFA from Apple or GAID from Google) when you open the Social Network app through your mobile device (e.g., smartphone or tablet). This enables the Social Network to understand that you have visited our Social Media Page along with other social media pages that you have clicked on, whether you clicked on Social Network buttons integrated into websites that partner with the Social Network, and other online interactions that report user data to the Social Network. Based on this data, content or advertising tailored to you can be offered. You can find more information about the personal information collected by Social Networks, how it is used and how long it is stored by visiting the Social Network’s privacy policies, linked above.

                   

                    • Interact with the Websites. In addition to the personal information you provide directly to us, we also collect information from you automatically as you use the Websites via cookies, pixels, web beacons, and similar tracking technologies.

                  We use essential, performance, marketing, and analytics cookies to collect your usage, device, and location information (determined through your IP address) when you interact with the Websites. We use this information to: (i) enhance user experience on the Websites; (ii) conduct analytics to improve the Websites; (iii) prevent fraudulent use of the Websites and detect unlawful activity; (iv) diagnosis and repair errors, and, in cases of abuse, track and mitigate the abuse; and (v) deliver targeted advertisements.

                  Particular third-party analytics and advertising cookies to note on our Websites include the following:

                     

                      • Google Analytics. We use Google Analytics to collect information on your use of the Websites for their improvement. To collect this information, Google Analytics installs cookies on your browser or reads cookies that are already there (for more information about how Google collects and uses the information see here). Google Analytics also receives information about you from applications you have downloaded or services that you use that partner with Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Websites or to another application which partners with Google is restricted by the Google Analytics Terms of Use and Privacy Policy. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on, which can be accessed here. You can also adjust your Ad Settings or change settings in your Google My Activity if you are signed into your Google Account. 

                       

                        • Google Tag Manager. Google Tag Manager is a tag management system to manage tags used for tracking and analytics on our Websites. Tags are small code elements that, among other things, are used to manage traffic and visitor behavior and to test and optimize websites. We utilize Google Tag Manager to manage and organize all third-party tags on our Websites and to control when those tags are triggered. You can view more information about Google Tag Manager’s privacy practices here.

                         

                          • YouTube. We use YouTube (owned by Google) as our video platform to embed content from YouTube on our Websites. YouTube places its own cookies on your device when you visit part of our Websites where a YouTube video is embedded. YouTube uses these cookies to track viewing statistics and assign a unique identifier to the device on which the video is viewed, enabling YouTube to recognize the device. This data is collected by Google.  Google can use this data to show relevant advertising and for its own promotional purposes in accordance with Google’s Privacy Policy. The Google cookies also allow YouTube and its partners to show you advertisements on and outside of YouTube. 

                        BET Investments will also use the personal information we collect as described in this section to comply with the law, to efficiently maintain our business, and for other limited circumstances as described in HOW WE SHARE YOUR PERSONAL INFORMATION.

                        DATA RETENTION

                        Unless otherwise stated in this Privacy Notice, we retain your personal information until we no longer need your information to fulfill the purposes for which we collected it. However, we may need to use and retain your personal information for longer than the periods indicated above for purposes of:

                           

                            • Compliance with our legal obligations. For example, retaining personal information where we are legally required to do so.

                            • Meeting our safety and security commitments. For example, keeping our properties secure and preventing fraud.

                            • Exercising or defending legal claims. We also may need to retain personal information for longer than the periods indicated above in order to respond to legal process or enforceable governmental requests, or to enforce our contracts.

                          HOW WE SHARE YOUR PERSONAL INFORMATION

                          BET Investments shares personal information as described in the PERSONAL INFORMATION WE COLLECT, AND FOR HOW LONG section, and generally in the following instances:

                             

                              • Within BET Investments. We share your personal information within BET Investments for the legitimate business purposes of efficiently and effectively providing our services, such as accounting and customer service support. Access to your personal information is limited to those on a need-to-know basis.

                               

                                • In the event of a corporate reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We will also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.

                                 

                                  • For legal purposes. We share personal information where we are legally required to do so, such as in response to court orders, subpoenas, governmental/regulatory bodies, law enforcement or legal process, including for national security purposes. We may share your information with our legal advisors or auditors to establish, protect, or exercise our legal rights or as required to enforce our terms of service or other contracts or to defend against legal claims or demands. We also share this information with third parties as necessary to: detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; to comply with the requirements of any applicable law; or to comply with our legal obligations.

                                   

                                    • With service providers. We share your information with service providers that assist us in providing the Websites. These service providers assist us with the following: IT support; customer relationship management; website hosting; cloud storage; marketing; customer service; email delivery; text messaging; and similar services. We also share your internet or other electronic network activity information your internet or other electronic network activity information with our cookie management platform provider.

                                     

                                      • With your consent. Apart from the reasons identified above, we may request your permission to share your personal information for a specific purpose. We will notify you and request consent before you provide the personal information or before the personal information you have already provided is shared for such purpose. You may revoke your consent at any time with effect moving forward and may do so by contacting us via email at [email protected].

                                    YOUR INFORMATION CHOICES

                                    You have the following choices with respect to your personal information:

                                       

                                        • Correct or View Your Information. You may access your account to correct or view certain personal information you have provided to us, and which is associated with your account.

                                         

                                          • Opt Out of Google Analytics. To prevent your personal information from being used by Google Analytics, you can download the Google Analytics opt-out browser, which can be accessed here.

                                           

                                            • Opt Out of YouTube. To opt-out of this sharing and displaying of YouTube ads, visit Your data in YouTube, where you can clear and control the information YouTube collects on you.

                                                • In general, you can also disable cookies by setting your browser to refuse cookies or indicate when a cookie is being sent.

                                           

                                            • Opt Out of Email Tracking. You can disable this tracking by blocking automatic loading of images in your email.

                                          DO NOT TRACK

                                          We do not respond to Do Not Track requests. Do Not Track is a preference you can set in your web browser to inform websites and mobile applications that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

                                          INFORMATION SECURITY

                                          We implement appropriate technical and organizational security measures, such as access controls (including passwords) and encryption, to protect the personal information that we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. However, no security measure or modality of data transmission is 100% secure, and we are unable to guarantee the absolute security of the personal information we have collected from you.

                                          CHILDREN’S PRIVACY

                                          The Websites are not intended for anyone under the age of eighteen (18). We do not knowingly collect the personal information of anyone under the age of eighteen (18). If we learn that we have collected or received personal information from individuals under the age of eighteen (18), we will delete the personal information. If you believe we have personal information on individuals under the age of eighteen (18), please contact us at the contact information provided below.

                                          CHANGES TO THIS PRIVACY NOTICE

                                          We may amend this Privacy Notice in our sole discretion at any time. If we do, we will post the changes to this page and will indicate the date the changes go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on the Websites and/or via email, and obtain your consent, if required.

                                          CONTACT US

                                          If you have any questions about this Privacy Notice or need to access this Privacy Notice in an alternative format due to having a disability, please contact us by email at [email protected].